Having a Web Site is not enough. Unless
your Web Site looks professional and gives your business a professional
appearance, it will run customers off.
If your site has:
- flashing lights or images
- animated gif files of jumping fish or other
cartoon figures
- background music of ANY kind
- unusual and garish colors
- poorly designed navigation
- fuzzy or poorly cropped photos
You are losing business to
Charter Captains and Guides that have professionally designed
fishing Web Sites.
Family and friends may tell you how "cute" your site is - especially
if you designed it yourself. But they are not customers. People
searching for a fishing charter or guide will see many sites in their
search. You don't want to appear "cute", you want to appear
professional. You are in competition with other professionals. Your Web
must clearly show that YOU ARE A PROFESSIONAL. You wouldn't take customers
out with a bamboo pole and a cork float in a row boat. Then you sure
don't want to have the equivalent of a bamboo pole, cork float, and row boat
Web Site.
A professionally
designed Web Site will cost you less than an average day's
charter in most cases. Wouldn't
you give up the price of one charter to get many more charters
in return?
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